To surf the internet, visually impaired people resort to a voiceover device, but unfortunately not every content is available in this format.
When they pass through a banner, for example, the device can only read the source code of the ad, causing discomfort to the user and avoiding this public to have access to every type of information. But we hacked the system and changed that.
The viral of the viral. An unusual happening during a reporter broadcast went viral on the internet. So we took a ride with it and went viral Nissan’s new retail campaign.
New home, new type. Typographic project created to launch LewLara\TBWA new facilities. Visual concept based on the apparent ceiling of the new facilities.
Bingo, eu já sabia!
(BINGO, I KNEW IT!)
Bingo that predicted the main events of the Rio 2016 Olympics Opening Ceremony.
Nissan was an official sponsor of the Rio Olympics 2016 and seized the opportunity to launch its new car: Nissan Kicks. Since nothing could be more surprising, we invited Rafael Infante and the Nissan Kicks to host a bingo that predicted the main events of the opening ceremony. To participate you only needed to share the video of the campaign to generate your card and follow the event at Nissan’s webpage. And, of course, on TV.
Besides the bingo, the profile interacted with the users with each event, using gifs starred by Rafael Infante and the Nissan Kicks, Studio Nissan’s hosts.
The interactions superseded the expectations (more than 4,500 cards generated) and Nissan was the only brand to enter the trending topics in an organic manner during the opening ceremony.
The truth is that we have more clothes than we need. We mean, almost everyone. There are many people around freezing on the streets and in need of our help. And to show it we created the story of Sweatshirt Malu (Malu Moletom).
Many women victims of domestic violence are embarrassed and wear makeup to hide the bruises. Since that is not the ideal solution to the problem, we created an ad to a fake makeup remover brand. When trying on the product, the real ad would appear with a shocking message.
Bob's Like Store
If your like is not very worthy, you need to know Bob’s Like Store: the store exchanges likes for products. You pick your sandwich, share it on social networks and reach the necessary like goals.
Tabaco pós coito
Tabaco Pós-Coito is an author project that aims to render physical our observation of other people’s lives. Five photographs were exposed and the public was invited to write stories about them.
Fundação Dorina Nowill created an educational system that uses Lego bricks to teach braille to children: it’s the Braille Bricks. To convince the maker to develop this material in large scale, we created a website in which the users could write messages using this new learning system.
Nissan was the brand that dared to sponsor Rio Olympics and Paralympics. To activate the concept, we created a team of athletes that represented the spirit and power of its cars.
Receita dos Esportes
Beyond the emotions of sports, the Olympic Games brought to Brazil many unknown modalities. But the Nissan Kicks, the official car of the Rio 2016 Olympics, knew it all and gave the Brazilians the recipe to the lesser known modalities.
The world breathed sports during Rio Olympic Games 2016. But how could Gatorade, a brand that is a symbol to sports, take advantage of that even without sponsoring the event? The answer: we created gifs to react and surf the main events of the games.
Me Ajuda Luciano
(HELP ME LUCIANO)
The Nissan March now has the Nissan Multi-app: an interactive screen that connects to the internet. To show the internet took over the March, we turned a meme into a film.